✨ 
Greetings! I'm a Dublin-born, London-based Senior Art Director. 
In a world of fleeting ads, I strive for the ones that stay with you.
Shall we?
"funny, and strangely sweet”
"simple and effective”
"feck you for making me feel emotions!”
Here's what got their attention:
DUBLIN BUS 
THE LONG ROAD TO PRIDE
Since everyone is welcome on Dublin Bus, we wanted to make sure we were not leaving anyone behind.
fáilte ireland
Púca festival
 Our campaign enriches this historical celebration with modern flair, featuring special builds where alternating flashing blue and red lights reveal the layers of the imagery individually, transporting you from the ancient Celtic past to the present in a flash.
Hailo Introducing The Heterophobic Taxi Driver
Discrimination really is stupid when you think about it (as I did).
Case study of the campaign:
FREE NOW
 FREEDOM ON TAP
Accompanied by vibrant visuals of an endless adventure with FREE NOW post-Covid, Jafaris delivers a very catchy rap.
Electric Ireland
Darkness into light sponsorship
We go from a very dark, to a very bright, hopeful place. A tough subject treated with the utmost respect and poignance. 
samsung
home
Turning a brief about promoting Samsung home products at hip music festivals into something spectacular.
The mirrored house held an activation inside by day, and hosted a DJ in the chimney with an epic light show at night.
desperados
ice bucket hat
A wearable ice bucket hat! Very, very cool.
mytax​​​​​​​i brand launch UK & IRL
An ad made by Dropbox (not me!) about the campaign.
​​​​​​​

MYTAXI 
Bump the grind
Why should Funfairs have all the fun? Who hasn't wanted to drive a bumper car down the streets.
Apart of the brand relaunch campaign.
​​​​​​​click&go
click&gone
Despite being a super low budget ad campaign, we managed to grab a lot of people's attention on Facebook Live.
Discount codes appeared in novel places and disappeared in fun ways over time.
ladbrokes
The good odds fellas
An outdoor campaign that was very fun to create - Don Cascarino has many stories to tell!
heineken
flighT or fight
This in-store challenge to unsuspecting shoppers was a innovative way to do an activation that also had fun content.
ESB
TECH SPACE
An animation for an initiative for kids who are not engaged in school get into Science and Technology.
Features 11 year old Shaun Samra rapping.
AIB BANK
 Contactless Dating
This was pre-covid! AIB Bank needed an activation for Electric Picnic festival that promoted the first use of contactless payments.
innocent
age action
To raise money for Age Action, Innocent annually knits little hats for their smoothie bottles.
Since statues are the oldest people in a city, we custom made hats to adorn the most famous oldies one morning before the work rush.
Jameson
Hello Dublin
Branding and concept for the global release of Steve Simpson's illustrated limited edition bottle.
oneminute briefs spec
Quick thinking fun by my alter ego Robocop Hoover on X.
Contact me:
Submit
Thank you!
barrysweeney@gmail.com
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